Our Mission
At snuud, we make intentional objects for intentional living. Each piece is handmade using sustainable practices and natural materials — a quiet rebellion against overproduction and trend-chasing. We believe in supporting artists, buying less but better, and keeping things local whenever possible.
This is slow design: crafted with care, meant to last, and built to form a relationship with the person who carries it.
We make things by hand, with intention, not urgency. Our pieces are designed to be lived with, not cycled through. They soften over time, take on your shape, and carry the story of how you use them.
We make wearables that feel personal. When you choose snuud, you’re choosing to keep something longer, to let it get better with age, and to value the quiet connection between person and piece.
Meet the Maker
Susan Daly has been knitting and crocheting since grade school.
In 2009, Susan opened a coffee shop in the Catskills and with a lot of down time between customers, found her passion for crochet again.
In 2023, she officially launched snuud co. LLC when she set a milestone birthday challenge for herself to display her wearable fiber art at a show in her hometown of Stamford, CT. 2023 also brought the launch of the website shopsnuud.com so that those without shows near them can own a snuud.
snuuds and other obsessions are all handmade and never from a pattern with a few exceptions.
Susan loves working with fiber, is never happy with what she's made, and generally wishes she had a British accent.
You can follow snuud on Instagram @shopsnuud.
Susan Daly